Christos Poullaides, a man who worked hard for the respect and status he achieved in the Middle East and Europe, always stressed the necessity to build relationships.
At the time, most companies were focused on cost as a differentiator in competitive advantage, where maintaining relationships with suppliers was thought to be key. However, displaying the kind of vision and proactive thinking that brought him into the industry, Christos instead focused on the client and treated him as his brother.